Hotels

From Beonprice to BEONx: The Evolution and Journey Ahead Video Interview YouTube Thumbnail

From Beonprice to BEONx: The Evolution and Journey Ahead

In this discussion we talk about the Beonprice brand evolution to BEONx, what BEONx is, sustainable profitability and digitalization

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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The 7Ps of Hotel Marketing

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

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How to Improve Your Hotel Upsell Program to Boost Direct Revenue

While upsell can certainly boost your revenue, they can also deepen guest relationships. So, taking time to invest in some best practices will go a long way

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5 Things That Keep Travel Marketers Awake At Night

We may have entered the post post pandemic era of travel but there are still things that can keep many travel and hospitality marketers awake at night:

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Hold The Phone! 6 Tips for Converting Hotel Calls to Bookings

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

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Fake Hotel Reviews Have Serious Consequences

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

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Make It Short, Make It Count: TikTok Marketing for Hotels

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

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