Hotels

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

Within 2.6 seconds, visitors get a first impression of your website and decide whether to stay or look around at the competitors

Go through the following six points to see how you may be leaving revenue on the table and how you can easily turn things around

If you have any of these problems, you will hear about it and so will potential guests. 46% of Americans voice their issues online after they check out

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

There are several reasons why you should focus more on revenue management for your hotel. For starters, there are increasingly higher uncertainty levels

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We’ll look at some of the best ways to prevent high power costs in a hotel and look at more in detail how the energy cost crisis is affecting hoteliers

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations