Hotels

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy

The pace of the recovery of group business and the amount of business on the books for 2023 have hotel executives feeling more confident in the segment

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

If you want to generate the largest revenue in your property, you need to understand how the four revenue drivers for hotels break down: