Hotels

Travelers Spend Over 5 Hours Researching Trips Before Booking

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

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person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

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trivago logo for mirai article about their new net cpa on consumption offering

How to use Trivago Book & Go

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

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Why and How to Identify Your Hotel’s Compset

Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!

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Hotel Pricing: A Comparison of Generic and Guest-Based Pricing

We delve deep into generic room pricing and guest-based room pricing, offering a detailed exploration of how they work, their pros and cons

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The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

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How to Stay on Top of Your Guest Feedback

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

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Insight Into the Different Types of Hotel Guests

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

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How to Price a Hotel Room

Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

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