Hotels
Travelers Spend Over 5 Hours Researching Trips Before Booking
Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

3 Disruptive Shifts in Travel Search Every Hotel Should Know
We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

How to use Trivago Book & Go
Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels
Why and How to Identify Your Hotel’s Compset
Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!
Hotel Pricing: A Comparison of Generic and Guest-Based Pricing
We delve deep into generic room pricing and guest-based room pricing, offering a detailed exploration of how they work, their pros and cons
The Biggest Mistakes Hotels Make in Photo and Video Production
When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery
How to Stay on Top of Your Guest Feedback
Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction
Insight Into the Different Types of Hotel Guests
Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business
How to Price a Hotel Room
Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators
Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search
Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets