Hotels

Enhancing the guest experience is one of the key drivers of revenue. So, what do you need to do? How can you unlock your revenue potential?

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

In a time of staffing shortage, employee satisfaction is more important. Adopting a flexible and agile staffing model aligned with dynamic demand is key

Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships

Discover where the guests preferred to leave feedback globally, in EMEA, APAC, and the US. We looked at top guest review sources in 2022

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for your hotel:

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

As the hotel industry recovers, it is a perfect time to invest in hotel sales strategies, and introduce innovative new techniques to attract hotel guests

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine