Hotels

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Like in any highly competitive industry, offering different rate options will allow you to generate more direct bookings, increasing occupancy and revenue

There are so many benefits from forecasting in hotels, there should be no doubts about why hotels should forecast. Here is a comprehensive list of benefits

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up

While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after