Hotels

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

There are several sources of revenue leakage in the hotel industry,. Addressing these can significantly impact a hotel’s financial performance

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

It is first necessary to take a step back and evaluate the technology platforms already in place before strategically building upon them

Manual tasks take up a large amount of time for most revenue managers. Not only that, but many of these are done using unwieldy spreadsheets

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy