Hotels
How to Market Your Hotel Destination When No One’s Heard of It (Yet)
An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative
HotelIQ Launches Decision Cloud: Next Generation Analytics & BI Solution
HotelIQ’s Decision Cloud enables hoteliers to make better, faster business decisions, even across siloed operational departments, increasing revenue
Ten Questions a GM Should Ask Their Revenue Manager
So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?
Price Integrity in Hotel Revenue Management: Strategies and Tips
The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information
Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak
Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality
A Human-First Approach to Exceeding Guest Expectations
At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy
Marketing’s Role in Holistic Revenue Management
Do we give the same attention and budget to other revenue drivers? Whose job is it to optimize profit across these segments? Sales, Marketing, Revenue?
Attracting Gen Z Guests to Your Hotel
There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online
2023 Hotel Online Distribution Trends: Europe & Asia
In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022
Think Your Guests are Too Luxurious for Digital? Think Again
Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests