Hotels

How to Market Your Hotel Destination When No One’s Heard of It (Yet)

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

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image of HotelIQ Decision Cloud, the next generation analytics & BI solution recently launched

HotelIQ Launches Decision Cloud: Next Generation Analytics & BI Solution

HotelIQ’s Decision Cloud enables hoteliers to make better, faster business decisions, even across siloed operational departments, increasing revenue

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Ten Questions a GM Should Ask Their Revenue Manager

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

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coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit

Price Integrity in Hotel Revenue Management: Strategies and Tips

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

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hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies

Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

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A Human-First Approach to Exceeding Guest Expectations

At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy

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Marketing’s Role in Holistic Revenue Management

Do we give the same attention and budget to other revenue drivers? Whose job is it to optimize profit across these segments? Sales, Marketing, Revenue?

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Attracting Gen Z Guests to Your Hotel

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

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2023 Hotel Online Distribution Trends: Europe & Asia

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Think Your Guests are Too Luxurious for Digital? Think Again

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

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