Hotels

Leveraging your online reputation has become crucial in today’s digital landscape. Key metrics like rankings and review scores are not vanity figures

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

We will explore the implications of pricing strategies enabled by modern technologies and their potential risks in the context of antitrust regulations

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward