Hotels

two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

Maximising Hotel Profitability by Measuring Willingness to Pay

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

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Hotel Website Design Tips to Drive Direct Bookings

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

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Increase Your Direct Bookings with 6 Powerful Urgency Tactic

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

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Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

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The Power of Dynamic Pricing in the Hotel Industry

Dynamic pricing, also known as time-based pricing, is a revenue-management strategy, involving real-time price adjusting on the basis of demand and supply

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

Attribute-Based Selling: What’s in it for me?

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Do Smaller, Independent Hotels Need an Automated RMS?

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

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10 Effective Cost-Saving Strategies for Hotels

Cost control challenges vary between hotels, depending on market segment, location, and star classification, but most face similar issues

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13 Enticing Upselling Hotel Activities to Wow Your Guests

With innovative thinking, you can curate activities in a way that speaks to your guest’s needs. Moreover, you can turn them into exciting upselling deals

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