Hotels

Group Business is Finally Filling Hotel Rooms

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

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New Hotel Rate Parity and Distribution Issues for 2023

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

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Decision Intelligence: Turtle Bay Resort HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence: Turtle Bay Resort HotelIQ Case Study

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

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Is Your Hotel Leveraging Technology to Do More with Less?

Hotels must ensure technology is working for them and not the other way around. Here are ways tech should be stepping up to relieve pressure for operators

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8 Essential Reasons to Optimize Your Hotel Booking Engine

Having a robust online booking system is key to help hotels reach your revenue goals. Here are reasons highlighting the importance of a hotel booking engine

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What are the Key Aspects of Effective Channel Management?

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

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one red apple amongst many green apples reflecting need for a hotel to adopt a consistent approach to branding rather than a single exercise

Hotel Branding: Logo, Color Palette, Tagline Complete. Now What?

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

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human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management

How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

The Total Revenue Management Approach: Strategies, Analytics and Metrics

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

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