Hotels

4 Examples of Clever Hotel Marketing to Inspire Your Next Campaign

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

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12 Easy Ways To Secure More Direct Voice Reservations

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry

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Decision Intelligence Pt2: Sonesta Hotels and Resorts HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

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person sitting by a pool possibly taking advantage of a high season game changing offer which can drive more hotel revenue

Unleash High Season Revenue Potential With Game Changing Offers

Get ready to ignite urgency with last-minute deals, and entice guests to extend their stay with captivating offers. It’s time to dominate the high season!

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How to Leverage Social Media to Increase Hotel Direct Bookings

Unlike your website, social media allows you to directly engage with your ideal guests, through likes, comments and even direct messages

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Why Your Hotel Should Offer Pet Friendly Stays

People take their pets on holiday more than ever before. Bookings for pet travel have increased by more than a third compared to pre-pandemic

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TikTok for Hotels – Can it Bring More Direct Bookings?

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

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Boosting Direct Bookings With The Right Direct Booking Benefits

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better

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three&six white paper article image about US Hotel SEO Failure and Websites Earn Grade “F” Due to Basic Errors

US Hotel SEO Failure: Websites Earn Grade “F” Due to Basic Errors

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

The Essential Overview of Hotel Dynamic Pricing (Price Tags)

Dynamic pricing or “price tags” is a complex yet profitable avenue for a hotel. The more you’re in tune with the market, the more you improve profitability

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