Hotels

GA4 and Other Google Updates for Hotels

Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links

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6 Easy Tips for an Effective Hotel Email Marketing Strategy

If you follow the basic steps, email marketing is the most cost-efficient and easily automated marketing tool – perfect for busy hoteliers

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The Top 5 Opportunities a Website Unlocks for Hoteliers

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities

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GDS and the Changing Face of Hotel Distribution

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

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What Is a ChatBot and Does Your Hotel Need One?

9 Benefits of a Hotel Chatbot and Key Features to Look For

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

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Strategies For Building A Strong Online Reputation For Hotels

Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy

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The Correlation Between Guest Sentiment Data and Hotel Bookings

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

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Hoteliers Guide to First-Party Data Marketing

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences

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The “Why?” Is So Important: Use Data to Reach Actionable Insights

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

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man in suit walking with a surfboard reflecting the rebound of business travel and bleisure travel trends

How to Capitalize on Business Travel Rebound & Bleisure Trends

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

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