Hotels

Global Hotel Room Rate Trends: A Spotlight on Europe and Asia

The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand

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Hotel Revenue Management: From Quick Fixes to Long-Term Wins

Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure

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Strengthening Your Hotel’s Landing Pages

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

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Big Mistake! Your Hotel Website Is Not Just an Online Brochure

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

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As Occupancy Stalls, Parking Drives Hotel Revenue Growth

Larger, urban hotels suffered most during the pandemic, so no surprise that the average hotel has yet to return to pre-COVID levels of total hotel revenue

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Sustainability: The Next Stop for Spanish Tourism Excellence

We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings

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3&6 “Who Are We”: In Conversation with Ben and Tristan

Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started

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Hotel Digital Marketing: Alt Text SEO Best Practices

Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings

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Google My Business for Hotels: 13 Ways to Optimize Your Listing

We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile

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Should I Choose a Rule-Based or an AI Hotel Chatbot?

Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs

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