Hotels
Global Hotel Room Rate Trends: A Spotlight on Europe and Asia
The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand
Hotel Revenue Management: From Quick Fixes to Long-Term Wins
Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure
Strengthening Your Hotel’s Landing Pages
Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts
Big Mistake! Your Hotel Website Is Not Just an Online Brochure
Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure
As Occupancy Stalls, Parking Drives Hotel Revenue Growth
Larger, urban hotels suffered most during the pandemic, so no surprise that the average hotel has yet to return to pre-COVID levels of total hotel revenue
Sustainability: The Next Stop for Spanish Tourism Excellence
We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings
3&6 “Who Are We”: In Conversation with Ben and Tristan
Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started
Hotel Digital Marketing: Alt Text SEO Best Practices
Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings
Google My Business for Hotels: 13 Ways to Optimize Your Listing
We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile
Should I Choose a Rule-Based or an AI Hotel Chatbot?
Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs