groups

10 Hotel Marketing Strategies that Attract Event Planners

When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

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MICE + Hotels: Time to Capitalize on London as a Knowledge Center

The MICE market in London is currently strong. The city’s strategic location and infrastructure continue to make it a leader

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The Great Hotel Sales Divide: System-First or Proposal-First?

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

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We Fixed the Transient Problem. Now it’s Time to Fix Group

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales

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The Guest Has Arrived. The Card Has Not

Payment isn’t just a back-office issue; it’s central to guest experience. When it doesn’t work, it creates confusion for the hotel and traveller friction

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Hotel Attrition: Managing Group Room Blocks for Maximum Profit

The best group bookings don’t just fill rooms; they maximize every revenue opportunity your hotel offers by aligning with your revenue management strategy

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13 Promotion Strategies to Boost Holiday Group Sales and Revenue

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

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business group at a small hotel venue

7 Ways for Hotels to Capture Profitable Group Business

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

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Hotel Commercial Strategy in University Markets

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

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Why Relationship Data is Vital for Hotel Group Sales Teams

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

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