financials

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

Following proven strategies for reducing hotel operating costs, you can protect profits, boost your total revenue and uphold exceptional guest experience

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

Overall, prioritise actions that drive ADR instead of solely looking at hotel occupancy and ensure you maintain your positioning

It’s not enough to jump on the bandwagon and talk the talk. Hotels need to walk the walk by embedding sustainability into their business models

What GMs typically do when asked about money is they defer to the financial person, because they do not want to make any financial missteps

When considering room rates and revenue management, hotels must ensure their revenue generation strategies align with their profit objectives

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users