financials

6 lessons from Silicon Valley to help hoteliers conquer budget season

As every hotelier knows, budget season is the most stressful time of year. It doesn’t matter whether you’re a GM, marketer, revenue manager or even an owner – we’re all […]

Read more

Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering […]

Read more

Hotel Business Plan Development: Getting Ready for 2018 Budgeting

Before we complete our business plans for 2018, a review of macroeconomic data is in order. China’s growth might be slowing but we anticipate a fairly steady U.S. economy in […]

Read more

Getting into the Mind Set of Budget Planning Season for 2018

Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers’ Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue […]

Read more

Hotel Budgets Are Coming: 7 Lessons from Game of Thrones

Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]

Read more

Hospitality Financial Leadership – How to Review a Hotel Budget

Budget season is fast approaching and I am writing this article to highlight some areas to look at when you are reviewing a hotel financial budget. Maybe you want to […]

Read more

Hotel measurement and management of productivity is hit and miss

“It’s not always that we need to do more but rather that we need to focus on less.” — Nathan W. Morris In hospitality, the measurement and management of productivity is […]

Read more

Hotels spending more to get customers in the door

Hotels in the United States are paying, on average, 16 percent to 18 percent to acquire customers, with many paying as much as 25 percent to 35 percent, according to […]

Read more

U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue

U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth.  According to the recently released 2017 edition of Trends® […]

Read more

Flow Thru: What made it through, from revenues to profit

Flow Thru, this is my abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from […]

Read more