financials
6 lessons from Silicon Valley to help hoteliers conquer budget season
As every hotelier knows, budget season is the most stressful time of year. It doesn’t matter whether you’re a GM, marketer, revenue manager or even an owner – we’re all […]
Mapping your hotel’s 2018 digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering […]
Hotel Business Plan Development: Getting Ready for 2018 Budgeting
Before we complete our business plans for 2018, a review of macroeconomic data is in order. China’s growth might be slowing but we anticipate a fairly steady U.S. economy in […]
Getting into the Mind Set of Budget Planning Season for 2018
Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers’ Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue […]
Hotel Budgets Are Coming: 7 Lessons from Game of Thrones
Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]
Hospitality Financial Leadership – How to Review a Hotel Budget
Budget season is fast approaching and I am writing this article to highlight some areas to look at when you are reviewing a hotel financial budget. Maybe you want to […]
Hotel measurement and management of productivity is hit and miss
“It’s not always that we need to do more but rather that we need to focus on less.” — Nathan W. Morris In hospitality, the measurement and management of productivity is […]
Hotels spending more to get customers in the door
Hotels in the United States are paying, on average, 16 percent to 18 percent to acquire customers, with many paying as much as 25 percent to 35 percent, according to […]
U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue
U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. According to the recently released 2017 edition of Trends® […]
Flow Thru: What made it through, from revenues to profit
Flow Thru, this is my abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from […]