financials
Breakage vs Engagement: The Financial Question for Loyalty Programs
To help understand the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement, we spoke with Len Llaguno, Founder and CEO of SnapShotML, a […]
2017 UK Hotel Trading Performance Review
In partnership with HotStats, Knight Frank have produced a unique and comprehensive analysis of the UK’s hotels trading performance, which focuses on a detailed review of hotel revenue, cost, and […]
Profit Rise Provides Welcome Respite for Hotels in the Middle East & Africa
Hotels in the Middle East & Africa recorded a 6.6% year-on-year GOPPAR increase in August, which was only the third month this year in which profit growth has been achieved, […]
Why Hotel Management Companies are Obsessed with Marketing Costs
Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among […]
Tourist Cities Lead Profit Growth for Hotels in Europe
Hotels in Europe recorded an impressive 7.1% year-on-year increase in GOPPAR this month, with the growth led by a number of key tourism destinations, including Dublin and Barcelona, according to […]
6 lessons from Silicon Valley to help hoteliers conquer budget season
As every hotelier knows, budget season is the most stressful time of year. It doesn’t matter whether you’re a GM, marketer, revenue manager or even an owner – we’re all […]
Mapping your hotel’s 2018 digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering […]
Hotel Business Plan Development: Getting Ready for 2018 Budgeting
Before we complete our business plans for 2018, a review of macroeconomic data is in order. China’s growth might be slowing but we anticipate a fairly steady U.S. economy in […]
Getting into the Mind Set of Budget Planning Season for 2018
Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers’ Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue […]
Hotel Budgets Are Coming: 7 Lessons from Game of Thrones
Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]