Expert Insights

Three Quick Wins to Optimize Post-Pandemic Hotel Distribution
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Key Factors to Calculate Demand Forecasting
When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

How to Optimize Upselling in Your Hotel
As the hospitality sector eagerly gears up to open their doors and welcome guests once again, how you can make the best out of upselling for your hotel

Continuous Pricing without an RMS
These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

Tripadvisor Plus: How Will it Work?
Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

The European Travel Market is Finally Open for Business
This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

Guest Messaging Will Make Hotel Staff More Efficient – Here’s The Proof
Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Digital Nomads at Hotels: Here to Stay or a Passing Trend?
We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

Normalization of Digital Nomad Lifestyle – Unforseen Pandemic Outcome
This new perspective on where it is acceptable to work opens new opportunities in travel blending both business and leisure – the “digital nomad” lifestyle