Expert Insights

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy