Expert Insights

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year