Expert Insights

guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Everything You Need to Know about Stay Extensions Execution & Pricing

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

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european travel trends data

Long-Haul, Long-Term European Travel Trends: Will Travel Return Soon?!

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

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video thumbnail image coffee time chat about benchmarking

Hotel Benchmarking: Coffee Time Chat with Peter Brauer and Henrik Karlsson

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

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cogs in shape of human face reflecting how hotels can supplement and support their revenue manager with a good revenue management solution

The Labour Shortage And Revenue Management

A full hotel isn’t necessarily a profitable hotel. That’s why inventory control and revenue management have never been more critical than right now

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Lybra thumbnail image for article about Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

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boy with head in hands and question marks reflecting the challenge of choosing an rms as we get into budget season

Revenue Management – Looking Towards A Challenging Winter…

It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role

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the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now

Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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hotel employee and guest engagement with modern hotel automation technology

Where is Real Innovation in Hotels Happening? Digital Guest Engagement

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

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London skyline great advert for hoteliers and important for them to understand the revenue management trends to navigate the uk market

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

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cake layers like different hotel distribution channels

6 Steps to build an effective distribution strategy

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

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