Expert Insights

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

We look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit

There’s still time to make the most out of the revenge travel era and maximize your hotel’s occupancy and revenue with smart, proactive pricing

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

Competition price intelligence, delivered by rate shopping tools, is needed to understand when the best moment is to increase the price and by how much

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation