Expert Insights

orange painted blue on the outside reflecting how hotel brand image and messaging can sometimes be disingenuous and doesn't honestly reflect the values and culture of the individual property

Hotel Brand: Is Your External Image and Messaging Fake News

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

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Hotel Direct Booking Video 3 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about ways Hotels can increase their chance to convert those lookers into bookers

Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

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man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

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blocks being stacked in the same way a hotel rate strategy is not just about price but the building block of how you distribute fence and position the rooms

Why Group Revenue Management is Key to Maximize Revenue and Profitability

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

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icons on mobile phone including well known otas

OTAs: The Pros and Cons of Working With Them

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

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tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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Hotel Direct Booking Video 1 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel more attractive

Hotel Direct Booking (Pt 1): Make Your Hotel Attractive

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

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image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two

10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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man standing in front of calculations and algorithms reflecting the complexities of what keeps revenue managers up at night

Ten Questions a GM Should Ask Their Revenue Manager

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

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coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit

Price Integrity in Hotel Revenue Management: Strategies and Tips

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

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