Expert Insights
Hotel Brand: Is Your External Image and Messaging Fake News
We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty
Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers
Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking
Best Practices for Boosting Newsletter Signups for Your Hotel
One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts
Why Group Revenue Management is Key to Maximize Revenue and Profitability
Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue
OTAs: The Pros and Cons of Working With Them
Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides
This is How Tripadvisor Net Commission Per Stay Model Works
This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.
Hotel Direct Booking (Pt 1): Make Your Hotel Attractive
This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive
10 Differences Between Universal Analytics and Google Analytics 4
Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete
Ten Questions a GM Should Ask Their Revenue Manager
So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?
Price Integrity in Hotel Revenue Management: Strategies and Tips
The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information
