Expert Insights

person stacking a pile of coins much like hotels need winning tactics on their website to supercharge their summer bookings

Putting Upsell Revenue Contributions into Context

Every traveler has a maximum value they can offer your hotel and upselling can help capture this and in turn increase overall revenue and profitability

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thimbnail image for coffee time discussion with connor vanderholm about starting a revenue management consultancy

Thinking of Becoming a Revenue Management Consultant?

We consider are you looking to replace your previous corporate life with a revenue consultancy ‘job and salary’ or looking to build a consultancy business

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paper with the word marketing strategy and book with the words marketing and pricing

What Hotel Marketers Need to Prepare For The Year Ahead

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

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new years resolutions is great time for hotels to look at sales

The Annual Sale That Hotels Need to Embrace

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

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quiet airport terminal reflecting impact of business travel decline

The Future of Business Travel And Its Impact

Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Understaffing: How Your Hotel Can Thrive Despite This Challenge

Staff shortages can negatively affect a hotel in many ways. Once the guest experience suffers, a hotel’s reputation will begin to decline as well

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bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy

What Revenue Managers Need to Know in The Year Ahead

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

Get to Grips with New Markets Through Optimized Distribution and Marketing

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

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video thumbnail of coffee time chat with javier delgado of mirai about the need for hotels to evolve fast or suffer in the future

Hotels Must Evolve Fast – It Will Be a Tough Future Otherwise

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

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the word email spelt out in letters

Email Design Trends Ready To Take Over 2022

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

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