Expert Insights
Boosting Direct Bookings Using Hotel Website Personalization
Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website
The Marriage of Revenue Management and Marketing
Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise
Building an Effective Revenue Optimization Team
As an industry, we have discussed moving towards a total revenue optimization model ad nauseum for years but achieved only limited success
Spain and the Ukraine Crisis: How Travel Demand Changes
Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates
New Expert Partner: Strategic Solution Partners
We are delighted to welcome Strategic Solution Partners as an Expert Partner of Revenue Hub and hear more about the organisation
Bleisure Trips & Workations: Hotel Positioning for Hybrid Travel Trends
Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel
Your Hotel’s 2019 Performance Lays the Foundation for Your 2022 Forecast
Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up
Thoughts to Drive Hotel Direct Bookings Both Now and Future
Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider
5 Hotel Pricing Strategy Mistakes to Avoid
There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:
Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays
We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries