Expert Insights

post its with people drawn on them with target rings and a pin hitting the centre reflecting value to hotels of hyper personalization

Boosting Direct Bookings Using Hotel Website Personalization

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

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The Marriage of Revenue Management and Marketing

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

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Building an Effective Revenue Optimization Team

As an industry, we have discussed moving towards a total revenue optimization model ad nauseum for years but achieved only limited success

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Spain and the Ukraine Crisis: How Travel Demand Changes

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

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New Expert Partner: Strategic Solution Partners

We are delighted to welcome Strategic Solution Partners as an Expert Partner of Revenue Hub and hear more about the organisation

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Bleisure Trips & Workations: Hotel Positioning for Hybrid Travel Trends

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

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Your Hotel’s 2019 Performance Lays the Foundation for Your 2022 Forecast

Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up

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michael goldrich the hotels network video interview thumbnail for coffee time discussion about thoughts on hotel direct bookings now and future

Thoughts to Drive Hotel Direct Bookings Both Now and Future

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

5 Hotel Pricing Strategy Mistakes to Avoid

There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:

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seaside destination reflecting how sundays can be fundays and hotels need to develop creative strategies to drive Sunday stays

Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

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