Expert Insights

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

Especially accelerated by the pandemic, consumer habits and guest expectations have changed far beyond the capabilities of the PMS of the past

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country

Franco Grasso introduces us to his company, their core service, typical client profile, why he got started and what value they bring to their clients

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name