Expert Insights

person clicking button of a smiley face illustrating how automated upselling improves guest experience

Proof Automated Upselling Improves Your Guests Experience

We figured that the best way to see how happy guests are with their upselling experience is to go directly to the source: Hotel Guest Reviews

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one hot air balloon rising above 4 others reflecting importance for hotels to adjust their booking behaviour before competition do

Take Advantage Of Changing Booking Behavior Before Your Competition

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

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thumbnail image for franco grasso revenue team article about why an rms will never replace human revenue managers

Why an RMS Will Never Replace Human Revenue Managers

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

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person looking at google map for travel directions which could provide an advertising route for a hotel

Map Advertisements: Should Hotels be Using Them?

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

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different colour casino poker chips reflecting different hotel distribution channels and technology needs

How to Build the Ultimate Distribution Technology Strategy for a Casino Resort

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

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graphs which could reflect the new era of hotel revenue management moving beyond rates

Are You Pricing Based On Your Competitor’s Actual Rates?

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

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hurdles reflecting the self inflicted challenges for hotels to convert direct sales

Three Hurdles to Direct Sales

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

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3 people working in a hybrid hotel demonstrates the varied inventory needs required to respond to demand

How Hybrids & Hostels Can Rapidly Shift Inventory For Changes in Demand

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

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Price Optimisation: The What, The Why and The How

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

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dilapidated hotel reflecting the risks of ignoring and neglecting revenue management

Guest Experience Will Be Key: Loyalty Doesn’t Mean Loyal Anymore

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

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