Expert Insights

coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit

15+ Effective Ways to Increase Hotel Revenue and Profit

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

How to Convert Meeting Planners on Your Hotel Website

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Guest Feedback: Why It Matters And How To Use It (+Survey Template)

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

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Preparing Your Hotel For The Sunset of Google’s Universal Analytics

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

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starting line of a 2 lane race reflecting importance of getting your starting price right

Your Starting Price Is Key To Success

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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travel demand In the mediterranean slows down lybra article image

Travel Demand In The Mediterranean Slows Down

Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research

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increasing coins with an arrow reflecting upselling trends in hotels

Why Upselling is Tailor Made For This Unusual Shape of Recovery

Hotels must rethink operations to find efficiencies, while still maximizing revenue opportunities. Automated Upselling offers a tailor-made solution

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