Expert Insights

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How to Use Data Analytics to Improve Your Hotel Performance

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

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graphs which could reflect the new era of hotel revenue management moving beyond rates

Application of a Variable Pricing Strategy Based on Rate Shopper Data

Competition price intelligence, delivered by rate shopping tools, is needed to understand when the best moment is to increase the price and by how much

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SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

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dilapidated hotel reflecting the risks of ignoring and neglecting revenue management

Is Your Hotel Website Recession Proof?

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

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Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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icons of people being circled with a red pen reflecting importance for hotels to achieve revenue success by focusing on individual customer experience and the role of hyper personalisation

Key to Today’s Revenue Success: Individual Customer Profitability

Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead

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Biggest Challenges Sales Team Face as Group Demand Returns (Part 2) ssp video thumbnail

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

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What Is Hotel Metasearch Marketing?

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

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Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1) ssp video thumbnail

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Expedia Search & Sort Factors Update: What Impact for Hoteliers?

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

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