Expert Insights

woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

Beyond the Hype: The Rise of Conversational AI in Hospitality

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

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two puzzle pieces coming together reflecting expert partner hotel Tech updates including BEONx, Chatlyn and More

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

Maximising Hotel Profitability by Measuring Willingness to Pay

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

Attribute-Based Selling: What’s in it for me?

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Do Smaller, Independent Hotels Need an Automated RMS?

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

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Don't Be Afraid! Dive In and Embrace Data to Drive Hotel Revenue HotelIQ Video Youtube Thumbnail

Don’t Be Afraid! Dive In and Embrace Data to Drive Revenue

We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Hotel Direct Bookings vs. Hotel Bookings from OTAs

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

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orange painted blue on the outside reflecting how hotel brand image and messaging can sometimes be disingenuous and doesn't honestly reflect the values and culture of the individual property

Hotel Brand: Is Your External Image and Messaging Fake News

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

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Hotel Direct Booking Video 3 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about ways Hotels can increase their chance to convert those lookers into bookers

Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

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