Expert Insights

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

A quarterly business review (QBR) is a meeting held every quarter to review the hotel performance and define areas for improvement for next quarter

Often viewed solely as a tool for pricing and channel distribution, the potential of an RMS to dramatically uplift guest experience is vastly underestimated

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy