Expert Insights

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue
Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

Our Point of View on the Modern Age Distribution Ecosystem
Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.

The Tech List that Hotel Brands Need for 2020
Across our list, we’re advocating for a Mid-sized hotel to look toward not just a singular technology but to look at the broad operational areas where tech can have greatest impact on the bottom line

Data Visualization: How to Unlock the Data Gold Mine
Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

What Is a ChatBot and Does Your Hotel Need One?
To keep your guests coming back for more, definitely consider joining the chatbot revolution – but only if your hotel is equipped and prepared for this big step.

How Will 2020 Shape Up For Hotels – My Top Ten Predictions
They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

Tools and Strategies for a Perfect Analysis of Competitors (Part 2)
We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.

How to Retarget Your Audience for Hoteliers
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. There are different ways you can retarget your prospects online.

PODCAST: How to Choose and Implement a New PMS (Ep 6 of 6)
We are continuing our 6 part series on How to Choose a New PMS with the final episode. Over the course of the 6 episodes we explore the following: What […]

8 Tips to Reduce Last Minute Hotel Cancellations and No Shows
Things come up. Circumstances change. Plans get disrupted. But is that the only reason why your guests might not show up at the last moment? NB: This is an article […]