events

Cognitive Biases Great for Survival, Not so Much for M&E Sales

Cognitive Biases: Great for Survival, Not so Much for M&E Sales

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

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black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

Mirror Mirror on The Wall What Will be Demand Next Fall?

One of the most challenging parts of being a Meeting & Events/MICE/Conference & Banqueting professional is having to take strategic decisions today for far future periods. NB: This is an […]

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empty hotel meeting and event venue reflecting impact of outdated sales methods in hotel group sales

3 Step Guide to Creating Your Meetings & Events Budget

Budget season is for many hotel teams a dreaded period that is marked by lengthy meetings and overall confusion. No one is to blame here. NB: This is an article […]

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Microsites Improve Revenue for Hotel Restaurants and Event Venues

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

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A Hotelier’s Guide to Major Events: Lessons from London

Major events across the planet – from the Olympics to the World Cup – provide area hoteliers unique opportunities to capitalize on increased demand and maximize revenue with huge potential rewards.

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Meeting Costs Set to Climb in America but Fall in EMEA and AsiaPac

Daily attendee meeting costs are set to climb in 2020 in North and Latin America but fall in EMEA and Asia/Pacific. One reason EMEA costs will likely fall is a shift in bookings to secondary cities.

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London, Shanghai, New York, Sao Paulo Take Meetings & Events Top Spot

Brexit and a change in government notwithstanding, London remains the number one destination for meetings and events in EMEA in 2020.

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5 Ways Hotel Marketers Drop The Ball on Big Wedding Business

Aside from a wedding section on your website, there simply weren’t a lot of digital marketing tactics to identify and target brides and grooms shopping in your local market, but times have changed.

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7 Essential Hotel Reports to Boost Group Business

To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities in the future.

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Big Game Coming to Town? Time For a Proactive Revenue Strategy

Major events across the planet, from the Olympics to the World Cup, provide hoteliers unique opportunities to capitalize on increased demand and maximize revenue with huge potential rewards

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