events

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging

Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line

With strategic planning, hotel restaurants can unlock the full revenue potential of holiday events and private dining

You want to be sure you’re offering event minimum pricing that’s beneficial for your hotel’s bottom line, but also makes sense for your customers

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Group events continue to be a cornerstone of a profitable revenue strategy, so no surprise that hoteliers always eagerly anticipate event-related bookings

In the world of events, they are not all created equally when it comes to the impact they will have on demand

By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!