distribution
Selecting the right Hotel Direct Distribution Solutions
It’s a fact that in today’s hotel marketing world, managing online distribution performance, hoteliers need to activate various triggers and a very wide range of skills: The good news […]
Boutique hotels see Airbnb as potential distribution channel
Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels […]
How to benefit from hotel metasearch on a limited budget
There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]
Hotel Distribution and Marketing Strategies for the Customer Journey
New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]
The war is over, and the OTAs have won
It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]
TripAdvisor Instant Booking: Dead or Alive?
Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]
Channel Shock: The Future of Travel Distribution
The travel industry is always fixated on what’s new and sexy. Whether it’s booking a hotel using Amazon Alexa, or checking your Priceline booking from your Apple Watch, we tend […]
Hotel distribution strategies tailored to guests’ regional preferences
The distribution strategy that led your hotel or chain to revenue growth last year won’t necessarily continue to be successful in the months ahead. And the strategy that led you […]
TechTrends: Top trends in hotel distribution
One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]
Hotels should leverage indirect channels to win new business
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotel’s relationship with online travel agencies […]