distribution
3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation
Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]
Overdependent on OTAs? You need to rethink your distribution mix
“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]
Has Google Made the Lowest Hotel Rates Harder to Find?
Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]
Airlines look east: China and South-east Asia drive distribution changes
Airlines, particularly, those in the West should start looking east, specifically, to China to understand where mobile, ecommerce and payments are headed. That was the message from Hugh Aiken, senior […]
How to compare hotel channel manager providers
One of the most important pieces of technology for your hotel is a channel manager. Whether you’ve already invested in a channel management solution or are in the early […]
Front Desk Staff As A Distribution Channel
Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]
What does Airbnb lack to revolutionise hotel distribution?
The media has carried out a widespread diffusion of the story that Airbnb is now offering hotels. The size of this giant company and its potential are well worth the […]
Hotels Drive High-Impact Direct Bookings with Metasearch
Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]
Distribution Channel Strategy: The Path to Profitability
If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]
How Metasearch Tools Empower Hotels in 6 Points
Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]