distribution

If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]

Online travel agencies (OTAs) offer a great platform for independent, small and mid-sized hotels as well as larger hotel properties to reach a wider market. OTAs, as they are popularly […]

A global distribution system, or GDS, is an advanced network of travel agents who specialise in selling and booking travel products, including hotel rooms and packages. When a hotel operator […]

Amadeus has dropped the word ’distribution’ in its lexicon, in favour of ‘travel channels’, and is building a new Amadeus Travel Platform to tap future growth. It’s not just a […]

For hotels, staying alive — and staying competitive — is no longer a question of whether to adopt technology or not. It’s a question of what technology to adopt, and of […]

  Distribution falls into two camps – third party and direct. Each one has huge benefits, and potential challenges. Keeping a keen eye on both is essential to ensuring healthy […]

A global distribution system (GDS) is still widely regarded within the travel industry as a great way for hotels to expand their distribution and capitalise on large, lucrative, corporate travel […]

While progress is always seen as a positive, every changing trend in the hospitality industry makes business slightly more complicated for your hotel, with regards to distribution in particular. As […]

You’ve surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). […]