distribution

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. NB: This is an article from Leonardo They analyzed the distribution channels […]

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid