digital

Timely preparation for anticipated events helps achieve business success. Applying relevant marketing tactics, marketers can dodge the revenue downturn

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic