digital

It’s going to be a different Black Friday, but it can still be a good one for hotels and the people looking for an offer or buying gifts

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach

With Cyber Monday around the corner, it’s key to watch the evolving digital landscape to elevate your digital strategy and maximize revenue

Digital channels are one of the only ways your wider audience can stay connected to your brand. It could be incredibly costly to let that slip off the radar

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars