digital
Is Your Website Well-Positioned for the New Google Page Experience?
Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element
Navigating Apple’s iOS 14 Privacy Update for Hotel Facebook Advertising
Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences
Innovative Hotel Digital Marketing Trends that Inspire Bookings
We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships
How Personalisation can Increase Your Revenue
Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

The End of Third-Party Cookies and What it Means for Your Hotel
Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities
Hotel Guest Personas: Attract and Retain the Right Type of Guests
When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings
First Impressions Count! Why Hotels Must Translate And Localise Their Website
There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

Digital Advertising Tips and Tricks for Your Hotel
When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success
An Easy Guide to Running Facebook Ads for Luxury Hotels
Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results
3 Steps to Streamline Your Hotel’s Social Media Strategy
There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone