digital

Google ‘Passage Ranking’: Expected to Impact 7% of Search Queries

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

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How to Strengthen Your Hotels Search Engine Optimisation (SEO)

When it comes to hotel SEO, it is often the small details that can improve your positioning. And after all, you’ve got to start somewhere, right?

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How to Set Up a Successful Hotel WhatsApp Strategy

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

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How Facebook & Instagram Inspire Travel

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

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Top Tips for Marketing Your Hotel on Social Media in 2021

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

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Hotel Marketing Mistakes Hoteliers Must Avoid In 2021

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

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Why Every Business Needs a Full-Funnel Marketing Strategy

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality

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cake layers like different hotel distribution channels

Tiered Marketing Approach to Hotel Recovery

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

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Hotel Marketing Predictions for 2021

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

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10 Ways to Enhance Your Hotel Social Media Presence in 2021

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

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