digital

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone