digital

Emails to your guests should never be left to chance. Everything must be carefully considered when developing an efficient marketing strategy

The bizarre year that was – 2020 – is behind us. But the pandemic continues to rage in parts of the world. NB: This is an article from Staah Travellers […]

Despite the recent rise of social media and mobile technologies, email remains one of the most dependable marketing routes for hospitality businesses

Advertise smarter, not harder! Facebook lookalike audiences may seem confusing, but our quick guide to this useful targeting tool can improve your conversion rates dramatically. NB: This is an article […]

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities