digital

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge marketing opportunity for these special days

According to research, 49% of consumers rely on influencer recommendations. This shows the tremendous impact influencers can have on companies and brands

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas

Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts

We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice