digital

Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals