digital

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

By understanding what your hotel guests want and how to get your messages in front of them, you can create successful Valentine’s Day promotions

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?