digital

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences

Setting up a funnel report in GA4 is an essential step for any hotelier or hotel marketer seeking to optimize the customer booking process

To help kickstart your hotel marketing strategy, we’ve compiled five clever booking engine messages and also included some witty copy ideas

First place to start the diagnosis should be your non-negotiables in hotel digital marketing. If you want to get bookings, online is the place to be

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy