digital

You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the […]

A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]

NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]

  NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]

A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]

Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]

NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]

Understanding our audience is at the heart of all good content marketing. Fundamentally, content marketing is an exercise in empathy: understanding and appreciating the audience’s needs and providing content that they’ll […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]

  A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]