digital

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?