digital

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked […]

Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there’s an endless list of tasks […]

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]

Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. NB: This is an article by […]

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]

An unhealthy booking ecosystem is slowly emerging in the hotel meetings sector – and it needs to be stopped. The hotel meetings sector is going from strength to strength, with […]

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s AMP (short for Accelerated Mobile Pages) began to spark interest amongst […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]