digital
How to Get Star Ratings in Google Search Results
Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]
Push Notifications as a Tool for Hotel Marketers
Push notifications may be one of the best marketing tools to create added value and increase your revenue when used wisely. NB: This is an article by Hammad Hussain, Managing Director […]
Why Hotel Sales Teams Need to Up Their Digital Game
Hotel group sales teams need better digital skills to capture more deals. NB: This is an article by Tambourine Advances in digital have dramatically altered the ways group planners/buyers do […]
Video marketing should be a part of your hotel marketing activity
In recent years there has been a shift in the way that people consume media. Streaming platforms like YouTube, which has seen its viewership increase ten-fold in the past five […]
Lower your Hotel PPC costs with better ad copy
Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]
Search has changed, are you losing out? (Part 2)
Our last article discussed the top three items you need to make sure you aren’t losing out when it comes to voice search. Today we continue with the last three […]
How to Better Utilize Marketing Data and Analytics
Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]
7 Trends and Tactics to Include in Your 2018 Marketing Plan
Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider […]
Google doubles daily budget for AdWords: What implications for hotels?
On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]
Search has changed, is your hotel losing out?
A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]
