digital
How Hotel Website Design Affects ADR
Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]
Improve Guest Experience with Automated Emails
With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]
7 sure-fire ways for your hotel to be found on Google
Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]
5 Reasons Why You Should Embrace Content Marketing for Hotels
Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]
Facebook: Why Hotels Need To Be On It & What To Post
Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]
Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts
Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]
4 Mobile SEO Tactics for Hoteliers
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]
Should My Hotel Have a Blog?
I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]
Is Your Digital Marketing Budget Allocated Appropriately?
This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature […]
SEO David vs. Goliath: How Travel Minnows Can Compete
The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most […]